RT Article
T1 Religious Marketing - a means of satisfying parishioners’ needs and determining their loyalty
JF Journal for the study of religions and ideologies
VO 14
IS 40
SP 112
OP 130
A1 Dobocan, Florin Constantin
LA English
PB CEEOL
YR 2015
UL https://www.ixtheo.de/Record/1561315419
AB Religious marketing is a process of making decisions related to what should and should not be done so that the church could fulfill its mission and serve the parishioners. Religious marketing focuses upon the way the parishioners behave and their satisfaction, because these aspects are very important so that the Orthodox Church could fulfill its mission. A small number of active parishioners is usually interpreted as a sign of incompetence to attract and keep the existing members. Considering this aspect, it is necessary to do the analysis of perceived quality, perceived value and the expectations of the Orthodox related to the religious services. These factors determine the level of their satisfaction and the active involvement in the activities of the church.  Motivating and determining the Orthodox parishioners to become loyal to the Orthodox Church would be a great advantage for the fulfillment of its mission, but in order to achieve this it is necessary to know a few marketing elements.
K1 Loyalty
K1 Orthodox Church
K1 parishioner
K1 Quality
K1 religious marketing
K1 Satisfaction