RT Article
T1 Just Add a Verse from the Quran: Effects of Religious Rhetoric in Gain- and Loss-Framed Anti-Alcohol Messages with a Palestinian Sample
JF Journal of religion and health
VO 56
IS 5
SP 1628
OP 1643
A1 Alhabash, Saleem
A2 Almutairi, Nasser
A2 Rub, Mohammad Abu
LA English
PB Springer Science + Business Media B. V.
YR 2017
UL https://www.ixtheo.de/Record/1566869234
AB This experiment investigated the effects of message framing (gain vs. loss) and religious rhetoric (religious vs. non-religious) on the expression of anti-alcohol civic intentions with a sample (N = 80) of Palestinian young adults. Results showed that the main effects of message framing (gain > loss) and religious rhetoric (non-religious > religious) on anti-alcohol civic intentions were significant. Furthermore, the study showed that viral behavioral intentions were strongly and significantly associated with expressing anti-alcohol civic intentions, with larger explanatory power for gain-framed PSAs that used a religious rhetoric. Additionally, a serial mediation model showed that the effect of religious rhetoric on anti-alcohol civic intentions was successfully mediated by the serial combination of attitudes toward the PSA and viral behavioral intention for gain-framed PSAs, but not for loss-framed PSAs. Findings are discussed within the framework of persuasion models.
K1 Alcohol
K1 Facebook
K1 Gain and loss frames
K1 Prospect Theory
K1 Religious Rhetoric
DO 10.1007/s10943-015-0177-4