RT Article
T1 Marketing Mission: The Divergence in Missiological Thought between Pastors and Missionary Leadership
JF International bulletin of mission research
VO 40
IS 3
SP 218
OP 227
A1 Reeb, Charity
A2 Hermans, Charles M.
A2 Simmers, Christina S.
LA English
PB Sage Publishing
YR 2016
UL https://www.ixtheo.de/Record/1572057270
AB This qualitative study examines paradigms of the definition of mission as held by high-level Assembly of God pastors and missionary leaders. The study reveals that the two groups differ in their definition of mission. In the church, pastors generally feel that “mission” encompasses outreach to all people groups; missionaries, however, consider that mission is specific to the apostolic function, namely, reaching out with the Gospel where no one has gone before—to unreached people groups (UPGs). Implications for missionary leadership suggest a targeted marketing approach; using niche strategies directed to the mission-funding churches may be needed.
K1 Interfaith Dialogue
K1 Muslim-Christian relations
K1 Peacebuilding
K1 transformative music communication
DO 10.1177/2396939316649185