Zum Umgang mit Populismus aus PR-Sicht: Ein Essay mit Tipps für Praktiker_innen
Strengthening (right-wing) populism also poses challenges for PR practitioners: How should one deal with this communicatively in daily PR practice? It is not only the more familiar mass-media mechanisms that need to be considered, but also online communication deserves special consideration, as popu...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | German |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Nomos
[2018]
|
| In: |
Communicatio socialis
Year: 2018, Volume: 51, Issue: 2, Pages: 169-181 |
| Standardized Subjects / Keyword chains: | B
Populism
/ Public relations
/ Mass media
/ Social media
|
| IxTheo Classification: | CG Christianity and Politics |
| Online Access: |
Volltext (Verlag) |
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| 520 | |a Strengthening (right-wing) populism also poses challenges for PR practitioners: How should one deal with this communicatively in daily PR practice? It is not only the more familiar mass-media mechanisms that need to be considered, but also online communication deserves special consideration, as populist movements often make systematic use of their mechanisms. This contribution provides suggestions which are addressed towards PR practitioners. | ||
| 520 | |a Der erstarkte (Rechts-)Populismus stellt auch Praktikerinnen und Praktiker aus dem Bereich Public Relations vor Herausforderungen: Wie soll man hiermit kommunikativ umgehen? Zu betrachten sind hierbei nicht nur die eher bekannten massen- medialen Mechanismen, auch die Onlinekommunikation verdient eine besondere Betrachtung, da sich populistische Strömungen ihrer Mechanismen oft systematisch bedienen. Der Beitrag skizziert die Hintergründe des Phänomens und stellt elf Vorschläge zum Umgang mit (Rechts-)Populismus für PR-Praktiker_innen vor. | ||
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| STG | 0 | 0 | |a Meios de comunicação de massa,Mídia social,Populismo,Relações públicas |
| STH | 0 | 0 | |a Популизм,Работа с общественностью,Социальные медиа,Средства массовой информации |
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