Zum Umgang mit Populismus aus PR-Sicht: Ein Essay mit Tipps für Praktiker_innen

Strengthening (right-wing) populism also poses challenges for PR practitioners: How should one deal with this communicatively in daily PR practice? It is not only the more familiar mass-media mechanisms that need to be considered, but also online communication deserves special consideration, as popu...

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Bibliographic Details
Main Author: Pleil, Thomas 1967- (Author)
Format: Electronic Article
Language:German
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Published: Nomos [2018]
In: Communicatio socialis
Year: 2018, Volume: 51, Issue: 2, Pages: 169-181
Standardized Subjects / Keyword chains:B Populism / Public relations / Mass media / Social media
IxTheo Classification:CG Christianity and Politics
Online Access: Volltext (Verlag)