Marketing Religion Online: The LDS Church's SEO Efforts
This article examines the relationship between new media technologies and religious marketing. Specifically, it looks at how the LDS/Mormon Church employs Search Engine Optimization (SEO) techniques to influence online search results. The author acknowledges the reasonable motivations behind and the...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Routledge, Taylor and Francis Group
[2011]
|
| In: |
Journal of media and religion
Year: 2011, Volume: 10, Issue: 4, Pages: 185-205 |
| Online Access: |
Volltext (Resolving-System) |
MARC
| LEADER | 00000caa a22000002 4500 | ||
|---|---|---|---|
| 001 | 1664900616 | ||
| 003 | DE-627 | ||
| 005 | 20190508075914.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 190507s2011 xx |||||o 00| ||eng c | ||
| 024 | 7 | |a 10.1080/15348423.2011.625265 |2 doi | |
| 035 | |a (DE-627)1664900616 | ||
| 035 | |a (DE-599)KXP1664900616 | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 084 | |a 0 |a 1 |2 ssgn | ||
| 100 | 1 | |e VerfasserIn |0 (DE-588)129926949 |0 (DE-627)707351502 |0 (DE-576)297906437 |4 aut |a Chen, Chiung Hwang | |
| 109 | |a Chen, Chiung Hwang |a Hwang Chen, Chiung | ||
| 245 | 1 | 0 | |a Marketing Religion Online |b The LDS Church's SEO Efforts |c Chiung Hwang Chen |
| 264 | 1 | |c [2011] | |
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 520 | |a This article examines the relationship between new media technologies and religious marketing. Specifically, it looks at how the LDS/Mormon Church employs Search Engine Optimization (SEO) techniques to influence online search results. The author acknowledges the reasonable motivations behind and the ethical practice of the LDS Church's SEO efforts; however, the article also brings up philosophical questions about religions applying proactive/aggressive business marketing strategies. | ||
| 601 | |a Religion | ||
| 773 | 0 | 8 | |i Enthalten in |t Journal of media and religion |d New York, NY : Routledge, Taylor and Francis Group, 2002 |g 10(2011), 4, Seite 185-205 |w (DE-627)35716749X |w (DE-600)2094079-8 |w (DE-576)117513679 |x 1534-8415 |7 nnns |
| 773 | 1 | 8 | |g volume:10 |g year:2011 |g number:4 |g pages:185-205 |
| 856 | 4 | 0 | |u https://doi.org/10.1080/15348423.2011.625265 |x Resolving-System |3 Volltext |
| 936 | u | w | |d 10 |j 2011 |e 4 |h 185-205 |
| 951 | |a AR | ||
| ELC | |a 1 | ||
| ITA | |a 1 |t 1 | ||
| LOK | |0 000 xxxxxcx a22 zn 4500 | ||
| LOK | |0 001 3472004282 | ||
| LOK | |0 003 DE-627 | ||
| LOK | |0 004 1664900616 | ||
| LOK | |0 005 20190508143452 | ||
| LOK | |0 008 190507||||||||||||||||ger||||||| | ||
| LOK | |0 040 |a DE-Tue135 |c DE-627 |d DE-Tue135 | ||
| LOK | |0 092 |o n | ||
| LOK | |0 852 |a DE-Tue135 | ||
| LOK | |0 852 1 |9 00 | ||
| LOK | |0 935 |a ixzs |a ixzo |a rwrk | ||
| ORI | |a SA-MARC-ixtheoa001.raw | ||
| REL | |a 1 | ||
| SUB | |a REL | ||