RT Article
T1 Marketing Religion Online: The LDS Church's SEO Efforts
JF Journal of media and religion
VO 10
IS 4
SP 185
OP 205
A1 Chen, Chiung Hwang
LA English
PB Routledge, Taylor and Francis Group
YR 2011
UL https://www.ixtheo.de/Record/1664900616
AB This article examines the relationship between new media technologies and religious marketing. Specifically, it looks at how the LDS/Mormon Church employs Search Engine Optimization (SEO) techniques to influence online search results. The author acknowledges the reasonable motivations behind and the ethical practice of the LDS Church's SEO efforts; however, the article also brings up philosophical questions about religions applying proactive/aggressive business marketing strategies.
DO 10.1080/15348423.2011.625265