Marketing Religion Online: The LDS Church's SEO Efforts
This article examines the relationship between new media technologies and religious marketing. Specifically, it looks at how the LDS/Mormon Church employs Search Engine Optimization (SEO) techniques to influence online search results. The author acknowledges the reasonable motivations behind and the...
| Κύριος συγγραφέας: | |
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| Τύπος μέσου: | Ηλεκτρονική πηγή Άρθρο |
| Γλώσσα: | Αγγλικά |
| Έλεγχος διαθεσιμότητας: | HBZ Gateway |
| Journals Online & Print: | Φόρτωση...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Έκδοση: |
Routledge, Taylor and Francis Group
[2011]
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| Στο/Στη: |
Journal of media and religion
Έτος: 2011, Τόμος: 10, Τεύχος: 4, Σελίδες: 185-205 |
| Διαθέσιμο Online: |
Volltext (Resolving-System) |
| Σύνοψη: | This article examines the relationship between new media technologies and religious marketing. Specifically, it looks at how the LDS/Mormon Church employs Search Engine Optimization (SEO) techniques to influence online search results. The author acknowledges the reasonable motivations behind and the ethical practice of the LDS Church's SEO efforts; however, the article also brings up philosophical questions about religions applying proactive/aggressive business marketing strategies. |
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| ISSN: | 1534-8415 |
| Περιλαμβάνει: | Enthalten in: Journal of media and religion
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| Persistent identifiers: | DOI: 10.1080/15348423.2011.625265 |