Marketing Religion Online: The LDS Church's SEO Efforts
This article examines the relationship between new media technologies and religious marketing. Specifically, it looks at how the LDS/Mormon Church employs Search Engine Optimization (SEO) techniques to influence online search results. The author acknowledges the reasonable motivations behind and the...
| Autor principal: | |
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| Tipo de documento: | Recurso Electrónico Artigo |
| Idioma: | Inglês |
| Verificar disponibilidade: | HBZ Gateway |
| Journals Online & Print: | Carregar...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publicado em: |
Routledge, Taylor and Francis Group
[2011]
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| Em: |
Journal of media and religion
Ano: 2011, Volume: 10, Número: 4, Páginas: 185-205 |
| Acesso em linha: |
Volltext (Resolving-System) |
| Resumo: | This article examines the relationship between new media technologies and religious marketing. Specifically, it looks at how the LDS/Mormon Church employs Search Engine Optimization (SEO) techniques to influence online search results. The author acknowledges the reasonable motivations behind and the ethical practice of the LDS Church's SEO efforts; however, the article also brings up philosophical questions about religions applying proactive/aggressive business marketing strategies. |
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| ISSN: | 1534-8415 |
| Obras secundárias: | Enthalten in: Journal of media and religion
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| Persistent identifiers: | DOI: 10.1080/15348423.2011.625265 |