Lessons from the Megachurch: Understanding Journalism's Turn to Membership
A number of journalism stakeholders have begun advocating for news organizations to adopt membership models as a means to solving the industry's audience trust and revenue problems. This small but growing group distinguishes "membership" from more traditional subscription models by em...
| Publicado no: | Journal of media and religion |
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| Authors: | ; |
| Tipo de documento: | Recurso Electrónico Artigo |
| Idioma: | Inglês |
| Verificar disponibilidade: | HBZ Gateway |
| Journals Online & Print: | Carregar...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publicado em: |
Routledge, Taylor and Francis Group
[2019]
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| Em: |
Journal of media and religion
Ano: 2019, Volume: 18, Número: 2, Páginas: 61-73 |
| (Cadeias de) Palavra- chave padrão: | B
Megaigreja
/ Membresia
/ Imprensa
/ Modelo de assinatura
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| Classificações IxTheo: | AD Sociologia da religião KDG Igreja livre ZB Sociologia |
| Acesso em linha: |
Volltext (Resolving-System) |
| Resumo: | A number of journalism stakeholders have begun advocating for news organizations to adopt membership models as a means to solving the industry's audience trust and revenue problems. This small but growing group distinguishes "membership" from more traditional subscription models by emphasizing the former's focus on collaborative - rather than transactional - relationships with the audience. In this paper, we argue that this conceptualization of membership, while uncommon in journalism, has been widely embraced within another institution: organized religion. In light of this connection, this study draws on in-depth interviews with megachurch membership directors, membership consultants and members themselves to answer the question: What does this conceptualization of "membership" look like in practice? Despite the obvious differences between news and religious organizations, we argue that understanding the latter's approach to membership is useful for understanding the implications for the news industry and the public, should membership models become increasingly popular. |
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| ISSN: | 1534-8415 |
| Obras secundárias: | Enthalten in: Journal of media and religion
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| Persistent identifiers: | DOI: 10.1080/15348423.2019.1651576 |