Creepy No More: Inventing the Chaozhou Hungry Ghosts Cultural Festival in Hong Kong

Ever since the classification of Hong Kong’s Chaozhou Hungry Ghosts Festival as a national-grade intangible cultural heritage in 2011, a series of conservation activities have been initiated by some local Chaozhou communities, ngos, and the Hong Kong government. One of these activities is the Chaozh...

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Bibliographic Details
Main Author: Chan, Selina Ching (Author)
Format: Electronic Article
Language:English
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Published: Brill [2019]
In: Review of Religion and Chinese Society
Year: 2019, Volume: 6, Issue: 2, Pages: 273-296
Standardized Subjects / Keyword chains:B Hongkong / Ancestor cult / Religious festival / Cultural heritage / Commercial exploitation / Tourism / Cultural event
IxTheo Classification:AD Sociology of religion; religious policy
AG Religious life; material religion
KBM Asia
Further subjects:B Cultural Festival
B intangible cultural heritage
B Hong Kong
B Chaozhou
B 香港
B 文化節
B 盂蘭節
B 非物質文化遺產
B 潮州
B Hungry Ghosts Festival
Online Access: Volltext (Verlag)
Volltext (doi)

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520 |a Ever since the classification of Hong Kong’s Chaozhou Hungry Ghosts Festival as a national-grade intangible cultural heritage in 2011, a series of conservation activities have been initiated by some local Chaozhou communities, ngos, and the Hong Kong government. One of these activities is the Chaozhou Hungry Ghosts Cultural Festival, and this paper discusses the heritagization of religious festivals by examining the invention of this festival. The Cultural Festival reveals how the elite-cum-businessmen attempt to educate the general public, to promote the festival so as to reverse its decline in popularity, and to celebrate ethnic culture and Chinese culture. To overwrite the old-fashioned stereotypical creepy images associated with the traditional Hungry Ghosts Festival, new programs featuring spectacular and fun elements have been invented. This paper delineates how these newly invented programs highlight and promote moral and cultural meanings and capture the attention of the general public, especially the younger generation, thereby attracting wider participation in the festival. I will discuss how the spectatorial, participatory, and educational aspects of the Cultural Festival are meant to attract domestic visitors as well as international tourists. Nevertheless, the majority of worshippers and local organizers do not have a significant role in the Cultural Festival. 
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STD 0 0 |a Commercializzazione,Culto degli antenati,Festa religiosa,Festa religiosa,Manifestazione culturale,Patrimonio culturale,Turismo 
STE 0 0 |a 宗教节日,旅游,游历,祖先崇拜,祭祖,敬祖,营销,商品化 
STF 0 0 |a 宗教節日,旅游,游歷,營銷,商品化,祖先崇拜,祭祖,敬祖 
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