Positive shock: a consumer ethical judgement perspective
Existing debates on business ethics under-represent consumers’ perspectives. In order to progress understanding of ethical judgement in the marketplace, we unpack the interconnections between consumer ethical judgment, consent and context. We address the question of how consumers judge the morality...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2020
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| In: |
Journal of business ethics
Year: 2020, Volume: 165, Issue: 4, Pages: 735-751 |
| Further subjects: | B
Film marketing
B Shock B Consumer ethical judgement B Consent B Aufsatz in Zeitschrift B Threat appeals B Advertising ethics |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |