Globalizing Asian religions: management and marketing

This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religi...

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Bibliographische Detailangaben
Beteiligte: Smith, Wendy (HerausgeberIn) ; Nakamaki, Hirochika 1947- (HerausgeberIn) ; Matsunaga, Louella 1959- (HerausgeberIn) ; Ramsay, Tamasin (HerausgeberIn)
Medienart: Elektronisch Buch
Sprache:Englisch
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Fernleihe:Fernleihe für die Fachinformationsdienste
Veröffentlicht: Amsterdam Amsterdam University Press 2019
In:Jahr: 2019
Schriftenreihe/Zeitschrift:Global Asia 8
weitere Schlagwörter:B Asia Religion
B Cults (Asia)
B Cults Marketing (Asia)
B Asia ; Religion
B Cults ; Asia
B Cults ; Asia ; Marketing
Online Zugang: Volltext (lizenzpflichtig)
Parallele Ausgabe:Erscheint auch als: 9789462981447
Beschreibung
Zusammenfassung:This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religions and social movements to focus on the way these organizations are managed in an overseas or global context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. The book examines strategies for global proselytization and outcomes in a variety of local ethnographic contexts, thus contributing to the scholarly work on the 'glocalization' of religions.
Beschreibung:Title from publisher's bibliographic system (viewed on 20 Nov 2020)
ISBN:9048531098