The effect of e-WOM and content marketing on customers' purchase intention
Autori: | ; |
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Tipo di documento: | Elettronico Articolo |
Lingua: | Inglese |
Verificare la disponibilità: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Pubblicazione: |
Inderscience
2020
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In: |
International journal of Islamic marketing and branding
Anno: 2020, Volume: 5, Fascicolo: 2, Pagine: 114-131 |
Altre parole chiave: | B
Customers
B Aufsatz in Zeitschrift B electronic word-of-mouth B e-WOM B dependable sources B content marketing B Purchase Intention |
Accesso online: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
ISSN: | 2055-0952 |
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Comprende: | Enthalten in: International journal of Islamic marketing and branding
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Persistent identifiers: | DOI: 10.1504/IJIMB.2020.111144 |