Consumers' purchase intention of halal brand products in Bosnia and Herzegovina: extension version of the theory of planned behaviour
Autores principales: | ; ; |
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Tipo de documento: | Electrónico Artículo |
Lenguaje: | Inglés |
Verificar disponibilidad: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Publicado: |
Inderscience
2020
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En: |
International journal of Islamic marketing and branding
Año: 2020, Volumen: 5, Número: 4, Páginas: 300-325 |
Otras palabras clave: | B
TPB
B Aufsatz in Zeitschrift B actual purchase behaviour B halal brands B Bosnia and Herzegovina B Theory of planned behaviour B Purchase Intention |
Acceso en línea: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
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