The role of authentic (vs. hubristic) pride in leveraging the effectiveness of cost transparency
In the era of consumer distrust of corporations, transparency is becoming a must rather than an option. While prior research has explored why businesses should disclose their costs and how consumers may react to such cost transparency, it is still unclear how marketers can best communicate cost tran...
| Authors: | ; ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2021
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| In: |
Journal of business ethics
Year: 2021, Volume: 174, Issue: 2, Pages: 423-439 |
| Further subjects: | B
Moral elevation
B Pride B Aufsatz in Zeitschrift B Cost transparency |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |