RT Article
T1 Attitudes of marketing professionals toward ethics in marketing research: A cross-national comparison
JF Journal of business ethics
VO 9
IS 1
SP 45
OP 53
A1 Akaah, Ishmael P.
LA English
PB Springer Science + Business Media B. V
YR 1990
UL https://www.ixtheo.de/Record/1785600249
AB The study reported here examines, in the context of Crawford's (1970) items, differences in research ethics attitudes among marketing professionals in Australia, Canada, Great Britian, and the United States. The study results indicate the lack of significant differences in research ethics attitudes among marketing professionals in the four countries. This finding is interpretable as implying the generalizability of the results of previous research ethics studies involving “domestic” (United States) marketing professionals as respondents.
K1 Marketing Research
K1 Research Ethic
K1 Marketing
K1 Economic Growth
K1 United States
DO 10.1007/BF00382563