Marketing ethics and education: Some empirical findings

This study explores possible links between educational background and ethics among marketing professionals. Data from two surveys of members of the American Marketing Association suggest that marketing professionals with master's degrees and higher are similar to their less educated counterpart...

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Autore principale: Merritt, Sharyne (Autore)
Tipo di documento: Elettronico Articolo
Lingua:Inglese
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Pubblicazione: Springer Science + Business Media B. V 1991
In: Journal of business ethics
Anno: 1991, Volume: 10, Fascicolo: 8, Pagine: 625-632
Altre parole chiave:B Empirical Finding
B Business School
B Economic Growth
B Ethical Standard
B Marketing
Accesso online: Volltext (JSTOR)
Volltext (lizenzpflichtig)