Marketing ethics and education: Some empirical findings
This study explores possible links between educational background and ethics among marketing professionals. Data from two surveys of members of the American Marketing Association suggest that marketing professionals with master's degrees and higher are similar to their less educated counterpart...
Autore principale: | |
---|---|
Tipo di documento: | Elettronico Articolo |
Lingua: | Inglese |
Verificare la disponibilità: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Pubblicazione: |
Springer Science + Business Media B. V
1991
|
In: |
Journal of business ethics
Anno: 1991, Volume: 10, Fascicolo: 8, Pagine: 625-632 |
Altre parole chiave: | B
Empirical Finding
B Business School B Economic Growth B Ethical Standard B Marketing |
Accesso online: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |