RT Article T1 The social desirability response bias in ethics research JF Journal of business ethics VO 10 IS 11 SP 805 OP 817 A1 Randall, Donna M. A1 Fernandes, Maria F. LA English PB Springer Science + Business Media B. V YR 1991 UL https://www.ixtheo.de/Record/1785602365 AB This study examines the impact of a social desirability response bias as a personality characteristic (self-deception and impression management) and as an item characteristic (perceived desirability of the behavior) on self-reported ethical conduct. Findings from a sample of college students revealed that self-reported ethical conduct is associated with both personality and item characteristics, with perceived desirability of behavior having the greatest influence on self-reported conduct. Implications for research in business ethics are drawn, and suggestions are offered for reducing the effects of a socially desirable response bias. K1 Great Influence K1 Business Ethic K1 Ethic Research K1 College Student K1 Economic Growth DO 10.1007/BF00383696