RT Article
T1 Corporate codes of ethics and sales force behavior: A case study
JF Journal of business ethics
VO 11
IS 10
SP 753
OP 760
A1 Weeks, William A.
A1 Nantel, Jacques
LA English
PB Springer Science + Business Media B. V
YR 1992
UL https://www.ixtheo.de/Record/1785603426
AB A growing public concern regarding ethical business conduct has stimulated marketing research in the ethics area. This study is the first empirical research to investigate the relationship between a code of ethics and sales force behavior. The findings present preliminary evidence that a well communicated code of ethics may be related to ethical sales force behavior. Furthermore, it appears that a sales force that is employed in such an environment can be profiled as being relatively high in job performance and receiving equally high satisfaction from their positions. Suggestions are made for future research and recommendations are offered for marketing practitioners.
K1 Preliminary Evidence
K1 Empirical Research
K1 Ethical Business
K1 Marketing
K1 Economic Growth
DO 10.1007/BF00872307