RT Article T1 Business ethics in a competitive market JF Journal of business ethics VO 13 IS 9 SP 663 OP 666 A1 Nelson, Julianne LA English PB Springer Science + Business Media B. V YR 1994 UL https://www.ixtheo.de/Record/1785605542 AB Consequentialist reasoning and neoclassical assumptions about perfectly competitive markets encourage business school faculty and students to overlook the role of ethics in a market system. In a perfectly competitive economy, self-interest suffices to bring about a desirable outcome. However, discrepancies between an economist's assumptions and the realities of a market economy establish a need for business ethics. This essay, written as a lecture for MBA students, first reviews Pareto optimality as an argument in favor of market allocations. It then uses the discrepancies between actual and hypothetical markets to derive a Rawlsian duty of civility. This neoclassical case for business ethics requires individuals to avoid exploiting the defects that are inevitable in any social structure. K1 Business School K1 Market Economy K1 Business Ethic K1 Social Structure K1 Economic Growth DO 10.1007/BF00881324