The Role of Trust in Creating Effective Alliances: A Managerial Perspective

The popularity of alliances in business has exploded over the past few years along with an increasing interest in the role of trust in economic transactions. This paper details the nature of alliances and the crucial role played by trust in creating and managing alliances. Evidence of the emergence...

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Αποθηκεύτηκε σε:  
Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: Volery, Thierry (Συγγραφέας) ; Mansik, Stan (Συγγραφέας)
Τύπος μέσου: Ηλεκτρονική πηγή Άρθρο
Γλώσσα:Αγγλικά
Έλεγχος διαθεσιμότητας: HBZ Gateway
Journals Online & Print:
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Fernleihe:Fernleihe für die Fachinformationsdienste
Έκδοση: Springer Science + Business Media B. V 1998
Στο/Στη: Journal of business ethics
Έτος: 1998, Τόμος: 17, Τεύχος: 9, Σελίδες: 987-994
Άλλες λέξεις-κλειδιά:B Crucial Role
B Managerial Perspective
B Mutual Trust
B Essential Ingredient
B Economic Growth
Διαθέσιμο Online: Volltext (JSTOR)
Volltext (lizenzpflichtig)
Περιγραφή
Σύνοψη:The popularity of alliances in business has exploded over the past few years along with an increasing interest in the role of trust in economic transactions. This paper details the nature of alliances and the crucial role played by trust in creating and managing alliances. Evidence of the emergence of trust are further given within the context of alliances established by small and medium-sized Swiss enterprises where both planning and mutual trust constitute essential ingredients.
ISSN:1573-0697
Περιλαμβάνει:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1023/A:1006054912880