RT Article
T1 An Ethical and Legal Synthesis of Dumping: Growing Concerns in International Marketing
JF Journal of business ethics
VO 17
IS 15
SP 1747
OP 1753
A1 Delener, Nejdet
LA English
PB Springer Science + Business Media B. V
YR 1998
UL https://www.ixtheo.de/Record/1785611526
AB International law holds that a firm is dumping if its foreign price is either below its domestic price or below its marginal cost. Domestic firms often claim that a low-cost foreign firm is engaged in a long run strategy to destroy the domestic industry and harm domestic consumers. Dumping is a permanent feature of marketing strategies of numerous companies, and anti-dumping complaints are increasingly resorted to as a defensive instrument to stop the challengers. This article offers a synthesis of ethical and legal issues involved and relates them to marketing concerns in international operations. What is the current state of dumping legislation? What concern over personal ethics should a manager have? Using teleological and deontological philosophies of ethics the argument is made that the marketing manager who set very low prices for an international market is not behaving unethically.
K1 Marketing Strategy
K1 Foreign Firm
K1 International Market
K1 Marginal Cost
K1 Marketing
DO 10.1023/A:1006096208553