Environmental Marketing: A Source of Reputational, Competitive, and Financial Advantage
Corporate reputation is an intangible asset that is related to marketing and financial performance. The social, economic, and global environment of the 1990'shas resulted in environmental performance becoming an increasingly important component of a company'sreputation. This paper explores...
| Autores principales: | ; |
|---|---|
| Tipo de documento: | Electrónico Artículo |
| Lenguaje: | Inglés |
| Verificar disponibilidad: | HBZ Gateway |
| Journals Online & Print: | Gargar...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publicado: |
Springer Science + Business Media B. V
2000
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| En: |
Journal of business ethics
Año: 2000, Volumen: 23, Número: 3, Páginas: 299-311 |
| Otras palabras clave: | B
Environmental Policy
B Policy Making B Environmental Performance B Economic Growth B Marketing |
| Acceso en línea: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
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| 520 | |a Corporate reputation is an intangible asset that is related to marketing and financial performance. The social, economic, and global environment of the 1990'shas resulted in environmental performance becoming an increasingly important component of a company'sreputation. This paper explores the relationship between reputation, environmental performance, and financial performance, and looks at the contingencies that impact environmental policy making. | ||
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