RT Article
T1 Environmental Marketing: A Source of Reputational, Competitive, and Financial Advantage
JF Journal of business ethics
VO 23
IS 3
SP 299
OP 311
A1 Miles, Morgan P.
A1 Covin, Jeffrey G.
LA English
PB Springer Science + Business Media B. V
YR 2000
UL https://www.ixtheo.de/Record/1785613464
AB Corporate reputation is an intangible asset that is related to marketing and financial performance. The social, economic, and global environment of the 1990'shas resulted in environmental performance becoming an increasingly important component of a company'sreputation. This paper explores the relationship between reputation, environmental performance, and financial performance, and looks at the contingencies that impact environmental policy making.
K1 Environmental Policy
K1 Environmental Performance
K1 Policy Making
K1 Marketing
K1 Economic Growth
DO 10.1023/A:1006214509281