The Impact of Moral Intensity on Decision Making in a Business Context

The present paper reports the results of a vignette- and questionnaire-based research project investigating the influence of Moral Intensity (MI) on decision making in a New Zealand business context. The use of a relatively sensitive research design yielded results showing that – in contrast to prev...

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Bibliographic Details
Main Author: Frey, Bernhard F. (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2000
In: Journal of business ethics
Year: 2000, Volume: 26, Issue: 3, Pages: 181-195
Further subjects:B Decision Making
B Subjective Perception
B Outcome Variable
B Research Design
B Economic Growth
Online Access: Volltext (JSTOR)
Volltext (lizenzpflichtig)

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520 |a The present paper reports the results of a vignette- and questionnaire-based research project investigating the influence of Moral Intensity (MI) on decision making in a New Zealand business context. The use of a relatively sensitive research design yielded results showing that – in contrast to previous research – objective manipulations, as well as subjective perceptions, of three of the six MI components were of particular importance in accounting for a comparatively large proportion of the variation in four outcome variables. There were no interactions of appreciable magnitude between MI components, or variations across scenarios. Also, no support was found for a reliable multi-dimensional structure of perceptions of Moral Intensity. Implications of the findings are discussed. 
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