RT Article
T1 Toward an Understanding of Religiousness and Marketing Ethics: An Empirical Study
JF Journal of business ethics
VO 27
IS 4
SP 305
OP 319
A1 Singhapakdi, Anusorn
A1 Marta, Janet K.
A1 Rallapalli, Kumar C.
A1 Rao, C. P.
LA English
PB Springer Science + Business Media B. V
YR 2000
UL https://www.ixtheo.de/Record/178561469X
AB This study examines the influence of religiousness on different components of marketing professionals' ethical decision making: personal moral philosophies, perceived ethical problem, and ethical intentions. The data are from a national survey of the American Marketing Associations' professional members. The results generally indicate that the religiousness of a marketer can partially explain his or her perception of an ethical problem and behavioral intentions. Results also suggest that the religiousness significantly influences the personal moral philosophies of marketers.
K1 National Survey
K1 Empirical Study
K1 Marketing
K1 Economic Growth
K1 Decision Making
DO 10.1023/A:1006342224035