RT Article
T1 Ethical Issues Connected with Multi-Level Marketing Schemes
JF Journal of business ethics
VO 29
IS 1
SP 153
OP 160
A1 Koehn, Daryl
LA English
PB Springer Science + Business Media B. V
YR 2001
UL https://www.ixtheo.de/Record/178561522X
AB Multi-level marketing (MLM) schemes are one of the fastest growing types of business. However, little has been written about the ethics of MLMs. This oversight is somewhat surprising, especially because some prominent MLMs have been accused of being pyramid schemes. Pyramid schemes were the number one type of internet fraud in 1996, and the fourth most common form of internet fraud in 1997 (National Consumers League, 1997). This paper examines the nature of MLMs and their similarities with and differences from pyramid and endless chain schemes. The paper argues that MLMs pose some unique ethical issues, issues that are not easy to address or resolve.
K1 Market Scheme
K1 Ethical Issue
K1 Pyramid
K1 Marketing
K1 Economic Growth
DO 10.1023/A:1006463430130