Unpacking the Ethical Product
Acknowledging the increasing attention in the literature devoted to the incorporation of ethical considerations into consumers' purchase decisions, this paper explores the notion of an ethical product. It is argued that ethical issues have long been involved in consumers' product evaluatio...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2001
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| In: |
Journal of business ethics
Year: 2001, Volume: 30, Issue: 4, Pages: 361-373 |
| Further subjects: | B
ethical augmentation
B ethical product B Ethical consumption B product concepts B ethical branding B Marketing |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |