Stalking the Poverty Consumer A Retrospective Examination of Modern Ethical Dilemmas
This research takes a retrospective look at modern consumption opportunities of the U.S. poor from both sides of the marketing exchange relationship. The paper opens with a critical assessment of the consumer-behavior literature and its primary focus on middle-class Americans. The next section profi...
| Autor principal: | |
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| Tipo de documento: | Electrónico Artículo |
| Lenguaje: | Inglés |
| Verificar disponibilidad: | HBZ Gateway |
| Journals Online & Print: | Gargar...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publicado: |
Springer Science + Business Media B. V
2002
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| En: |
Journal of business ethics
Año: 2002, Volumen: 37, Número: 2, Páginas: 209-219 |
| Otras palabras clave: | B
Exchange Relationship
B Distributive Justice B Business Practice B Ethical Dilemma B Moral Dilemma |
| Acceso en línea: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |