Stalking the Poverty Consumer A Retrospective Examination of Modern Ethical Dilemmas

This research takes a retrospective look at modern consumption opportunities of the U.S. poor from both sides of the marketing exchange relationship. The paper opens with a critical assessment of the consumer-behavior literature and its primary focus on middle-class Americans. The next section profi...

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Détails bibliographiques
Auteur principal: Hill, Ronald Paul (Auteur)
Type de support: Électronique Article
Langue:Anglais
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Publié: Springer Science + Business Media B. V 2002
Dans: Journal of business ethics
Année: 2002, Volume: 37, Numéro: 2, Pages: 209-219
Sujets non-standardisés:B Exchange Relationship
B Distributive Justice
B Business Practice
B Ethical Dilemma
B Moral Dilemma
Accès en ligne: Volltext (JSTOR)
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