Stalking the Poverty Consumer A Retrospective Examination of Modern Ethical Dilemmas

This research takes a retrospective look at modern consumption opportunities of the U.S. poor from both sides of the marketing exchange relationship. The paper opens with a critical assessment of the consumer-behavior literature and its primary focus on middle-class Americans. The next section profi...

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Autore principale: Hill, Ronald Paul (Autore)
Tipo di documento: Elettronico Articolo
Lingua:Inglese
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Pubblicazione: Springer Science + Business Media B. V 2002
In: Journal of business ethics
Anno: 2002, Volume: 37, Fascicolo: 2, Pagine: 209-219
Altre parole chiave:B Exchange Relationship
B Distributive Justice
B Business Practice
B Ethical Dilemma
B Moral Dilemma
Accesso online: Volltext (JSTOR)
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