Stalking the Poverty Consumer A Retrospective Examination of Modern Ethical Dilemmas
This research takes a retrospective look at modern consumption opportunities of the U.S. poor from both sides of the marketing exchange relationship. The paper opens with a critical assessment of the consumer-behavior literature and its primary focus on middle-class Americans. The next section profi...
Autor principal: | |
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Tipo de documento: | Recurso Electrónico Artigo |
Idioma: | Inglês |
Verificar disponibilidade: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Publicado em: |
Springer Science + Business Media B. V
2002
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Em: |
Journal of business ethics
Ano: 2002, Volume: 37, Número: 2, Páginas: 209-219 |
Outras palavras-chave: | B
Exchange Relationship
B Distributive Justice B Business Practice B Ethical Dilemma B Moral Dilemma |
Acesso em linha: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |