RT Article
T1 Application of the Unfairness Doctrine to Marketing Communications on the Internet
JF Journal of business ethics
VO 42
IS 4
SP 393
OP 400
A1 Beltramini, Richard F.
LA English
PB Springer Science + Business Media B. V
YR 2003
UL https://www.ixtheo.de/Record/1785618989
AB The increased usage of marketing communications on the internet has presented a number of significant business ethics issues. And, while regulatory agencies have increased their vigilance in protecting consumers from injury, the uniqueness of business via the internet has challenged these agencies to respond in evolving ways. This paper provides a brief overview of the application of the FTC's lesser known unfairness doctrine as a potential framework for better understanding emerging privacy and e-commerce issues, and specific examples are provided for illustration.
K1 Regulatory Agency
K1 Ethic Issue
K1 Business Ethic
K1 Marketing
K1 Economic Growth
DO 10.1023/A:1022521811932