Application of the Unfairness Doctrine to Marketing Communications on the Internet
The increased usage of marketing communications on the internet has presented a number of significant business ethics issues. And, while regulatory agencies have increased their vigilance in protecting consumers from injury, the uniqueness of business via the internet has challenged these agencies t...
| Главный автор: | |
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| Формат: | Электронный ресурс Статья |
| Язык: | Английский |
| Проверить наличие: | HBZ Gateway |
| Journals Online & Print: | Загрузка...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Опубликовано: |
Springer Science + Business Media B. V
2003
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| В: |
Journal of business ethics
Год: 2003, Том: 42, Выпуск: 4, Страницы: 393-400 |
| Другие ключевые слова: | B
Regulatory Agency
B Маркетинг B Business Ethic B Ethic Issue B Economic Growth |
| Online-ссылка: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
| Итог: | The increased usage of marketing communications on the internet has presented a number of significant business ethics issues. And, while regulatory agencies have increased their vigilance in protecting consumers from injury, the uniqueness of business via the internet has challenged these agencies to respond in evolving ways. This paper provides a brief overview of the application of the FTC's lesser known unfairness doctrine as a potential framework for better understanding emerging privacy and e-commerce issues, and specific examples are provided for illustration. |
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| ISSN: | 1573-0697 |
| Второстепенные работы: | Enthalten in: Journal of business ethics
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| Persistent identifiers: | DOI: 10.1023/A:1022521811932 |