The Relationship between Consumers' Unethical Behavior and Customer Loyalty in a Retail Environment
This paper investigates the relationship between two outcomes of relationship marketing – affective commitment and behavioral loyalty – and consumers' unethical behavior. The main objective of the study is to assess whether affective commitment and behavioral loyalty to a store translate into m...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2003
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| In: |
Journal of business ethics
Year: 2003, Volume: 44, Issue: 4, Pages: 261-278 |
| Further subjects: | B
ethical beliefs
B behavioral loyalty B customer loyalty B Affective commitment B relationship marketing B Gender B Consumer ethics B Age |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |