RT Article
T1 The Potential Impact of Social Accountability Certification on Marketing: A Short Note
JF Journal of business ethics
VO 50
IS 1
SP 1
OP 11
A1 Miles, Morgan P.
A1 Munilla, Linda S.
LA English
PB Springer Science + Business Media B. V
YR 2004
UL https://www.ixtheo.de/Record/1785621092
AB Social Responsibility (SA) 8000 registration/certification is a response by the business community to address consumer and investor perceptions of the importance of emerging global social issues such as child labor, worker rights, discrimination, compensation, etc. As more U.S. and European firms outsource production to less developed nations, social, environmental, and reputational issues have become more important. SA8000 is a series of behavioral standards that represents a comprehensive, and potentially global, corporate social responsibility registration system that provides a standard of socially responsible treatment of workers. This paper explores how SA8000 adoption may impact a firm's marketing activities.
K1 Social Responsibility
K1 Supply Chain
K1 Globalization
DO 10.1023/B:BUSI.0000021139.94166.74