RT Article
T1 Strategic Corporate Philanthropy: Addressing Frontline Talent Needs Through an Educational Giving Program
JF Journal of business ethics
VO 60
IS 2
SP 147
OP 157
A1 Ricks, Joe M.
A1 Williams, Jacqueline A.
LA English
PB Springer Science + Business Media B. V
YR 2005
UL https://www.ixtheo.de/Record/1785624113
AB Corporate philanthropy describes the action when a corporation voluntarily donates a portion of its resources to a societal cause. Although the thought of philanthropy invokes feelings of altruism, there are many objectives for corporate giving beyond altruism. Meeting strategic corporate objectives can be an important if not primary goal of philanthropy. The purpose of this paper is to share insights from a strategic corporate philanthropic initiative aimed at increasing the pool of frontline customer contact employees who are performance-ready, while supporting curriculum development and infrastructure improvement for selected university business programs, creating a win-win situation for the company and the universities. This paper will address three objectives. First, we will examine the evolution of strategic philanthropy from the traditional view to its current position as a strategic option. Second, we will address the recruitment of front line talent needs (customer facing jobs in sales, customer service, and marketing) based on the profit maximization model of strategic philanthropy. Finally, we will offer conclusions and issues for future research.
K1 strategic philanthropy
K1 Sales
K1 recruiting talent
K1 Internships
K1 frontline development
K1 CRM
DO 10.1007/s10551-005-1175-3