RT Article
T1 ‘The Impact of Personal and Organizational Moral Philosophies on Marketing Exchange Relationships: A Simulation Using the Prisoner’s Dilemma Game’
JF Journal of business ethics
VO 62
IS 3
SP 253
OP 265
A1 Watkins, Alison
A1 Hill, Ronald Paul
LA English
PB Springer Science + Business Media B. V
YR 2005
UL https://www.ixtheo.de/Record/1785624784
AB The purpose of this research is to examine the impact of individual and firm moral philosophies on marketing exchange relationships. Personal moral philosophies range from the extreme forms of true altruists and true egoists, along with three hybrids that represent middle ground (i.e., realistic altruists, tit-for-tats, and realistic egoists). Organizational postures are defined as Ethical Paradigm, Unethical Paradigm, and Neutral Paradigm, which result in changes to personal moral philosophies and company and industry performance. The study context is a simulation of an exchange environment using a variation of the prisoners’ dilemma game. A literature review is provided in the opening section, followed by details on the simulation, discussion of the results, and the implications for theory and practice.
K1 prisoner's dilemma game
K1 marketing exchange relationships
K1 moral philosophies
DO 10.1007/s10551-005-8714-9