The Impact of Public Scrutiny on Corporate Philanthropy

This paper proposes that a corporation’s vulnerability to public scrutiny drives its corporate giving. The hypothesis that companies donate for strategic motives is tested against the alternative that they do so for altruistic reasons. Court cases and news articles were selected as proxies for publi...

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1. VerfasserIn: Gan, Ailian (VerfasserIn)
Medienart: Elektronisch Aufsatz
Sprache:Englisch
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Veröffentlicht: Springer Science + Business Media B. V 2006
In: Journal of business ethics
Jahr: 2006, Band: 69, Heft: 3, Seiten: 217-236
weitere Schlagwörter:B Corporate giving
B D64
B strategic philanthropy
B G34
B Altruism
B Corporate Philanthropy
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Beschreibung
Zusammenfassung:This paper proposes that a corporation’s vulnerability to public scrutiny drives its corporate giving. The hypothesis that companies donate for strategic motives is tested against the alternative that they do so for altruistic reasons. Court cases and news articles were selected as proxies for public scrutiny. Macroeconomic variables were used to gauge the level of public charitable need and test for altruism. Through examining the philanthropic behavior of 40 Fortune 500 companies over 7 years, this paper finds that companies are strategic and altruistic in their giving.
ISSN:1573-0697
Enthält:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-006-9087-4