Understanding Corporate Social Responsibility and Product Perceptions in Consumer Markets: A Cross-cultural Evaluation

The concept of corporate social responsibility is becoming integral to effective corporate brand management. This study adopts a multidimensional and cross-country perspective of the concept and analyses consumer perceptions of behaviour of four leading consumer products manufacturers. Data was coll...

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Authors: Singh, Jaywant (Author) ; de los Salmones Sanchez, Maria del Mar Garcia (Author) ; del Bosque, Igancio Rodriguez (Author)
格式: 電子 Article
語言:English
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出版: Springer Science + Business Media B. V 2008
In: Journal of business ethics
Year: 2008, 卷: 80, 發布: 3, Pages: 597-611
Further subjects:B consumer perceptions
B 企業社會責任
B corporate communication
B product evaluations
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總結:The concept of corporate social responsibility is becoming integral to effective corporate brand management. This study adopts a multidimensional and cross-country perspective of the concept and analyses consumer perceptions of behaviour of four leading consumer products manufacturers. Data was collected from consumers in two countries – Spain and the UK. The study analyses consumers’ degree of interest in corporate responsibility and its impact on their perception about the company. The findings here suggest a weak impact of company-specific communication on consumers’ perception. The implications of this study are relevant to companies for strengthening their social responsibility associations with the consumers.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-007-9457-6