An Ethical Framework for the Marketing of Corporate Social Responsibility
Purpose The purpose of this paper is to develop an ethical framework for the marketing of corporate social responsibility. Methods The approach is a conceptual one based on virtue ethics and on the corporate identity literature. Furthermore, empirical research results are used to describe the opport...
主要作者: | |
---|---|
格式: | 電子 Article |
語言: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
出版: |
Springer Science + Business Media B. V
2008
|
In: |
Journal of business ethics
Year: 2008, 卷: 82, 發布: 2, Pages: 339-352 |
Further subjects: | B
企業社會責任
B marketing ethics B ethical branding B Virtue Ethics |
在線閱讀: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |