An Ethical Framework for the Marketing of Corporate Social Responsibility

Purpose The purpose of this paper is to develop an ethical framework for the marketing of corporate social responsibility. Methods The approach is a conceptual one based on virtue ethics and on the corporate identity literature. Furthermore, empirical research results are used to describe the opport...

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主要作者: van de Ven, Bert (Author)
格式: 電子 Article
語言:English
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出版: Springer Science + Business Media B. V 2008
In: Journal of business ethics
Year: 2008, 卷: 82, 發布: 2, Pages: 339-352
Further subjects:B 企業社會責任
B marketing ethics
B ethical branding
B Virtue Ethics
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