RT Article
T1 Anomie and the Marketing Function: The Role of Control Mechanisms
JF Journal of business ethics
VO 83
IS 4
SP 845
OP 862
A1 Saini, Amit
A1 Krush, Mike
LA English
PB Springer Science + Business Media B. V
YR 2008
UL https://www.ixtheo.de/Record/1785632469
AB The authors use the theoretical notion of anomie to examine the impact of top management’s control mechanisms on the environment of the marketing function. Based on a literature review and in-depth field interviews with marketing managers in diverse industries, a conceptual model is proposed that incorporates the two managerial control mechanisms, viz. output and process control, and relates their distinctive influence to anomie in the marketing function. Three contingency variables, i.e., resource scarcity, power, and ethics codification, are proposed to moderate the relationship between control mechanisms and anomie. The authors also argue for the link between anomic environments and the propensity of unethical marketing practices to occur. Theoretical and managerial implications of the proposed conceptual model are discussed.
K1 resource scarcity
K1 process control
K1 Power
K1 output control
K1 normlessness
K1 marketing function
K1 control mechanisms
K1 ethics codification
K1 Anomie
DO 10.1007/s10551-007-9660-5