Anomie and the Marketing Function: The Role of Control Mechanisms
The authors use the theoretical notion of anomie to examine the impact of top management’s control mechanisms on the environment of the marketing function. Based on a literature review and in-depth field interviews with marketing managers in diverse industries, a conceptual model is proposed that in...
| Autori: | ; |
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| Tipo di documento: | Elettronico Articolo |
| Lingua: | Inglese |
| Verificare la disponibilità: | HBZ Gateway |
| Journals Online & Print: | Caricamento...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Pubblicazione: |
Springer Science + Business Media B. V
2008
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| In: |
Journal of business ethics
Anno: 2008, Volume: 83, Fascicolo: 4, Pagine: 845-862 |
| Altre parole chiave: | B
resource scarcity
B control mechanisms B ethics codification B normlessness B process control B output control B marketing function B Power B Anomia |
| Accesso online: |
Accesso probabilmente gratuito Volltext (JSTOR) Volltext (lizenzpflichtig) |
| Edizione parallela: | Elettronico
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| Riepilogo: | The authors use the theoretical notion of anomie to examine the impact of top management’s control mechanisms on the environment of the marketing function. Based on a literature review and in-depth field interviews with marketing managers in diverse industries, a conceptual model is proposed that incorporates the two managerial control mechanisms, viz. output and process control, and relates their distinctive influence to anomie in the marketing function. Three contingency variables, i.e., resource scarcity, power, and ethics codification, are proposed to moderate the relationship between control mechanisms and anomie. The authors also argue for the link between anomic environments and the propensity of unethical marketing practices to occur. Theoretical and managerial implications of the proposed conceptual model are discussed. |
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| ISSN: | 1573-0697 |
| Comprende: | Enthalten in: Journal of business ethics
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| Persistent identifiers: | DOI: 10.1007/s10551-007-9660-5 |