The Missing Link Between Corporate Social Responsibility and Consumer Trust: The Case of Fair Trade Products
This paper investigates the link between the consumer perception that a company is socially oriented and the consumer intention to buy products marketed by that company. We suggest that this link exists when at least two conditions prevail: (1) the products sold by that company comply with ethical a...
| Authors: | ; ; ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2009
|
| In: |
Journal of business ethics
Year: 2009, Volume: 84, Issue: 1, Pages: 1-15 |
| Further subjects: | B
Retail
B Corporate social responsibility B Consumer behavior B Structural equation models B Fair Trade B Trust |
| Online Access: |
Presumably Free Access Volltext (JSTOR) Volltext (lizenzpflichtig) |
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| 520 | |a This paper investigates the link between the consumer perception that a company is socially oriented and the consumer intention to buy products marketed by that company. We suggest that this link exists when at least two conditions prevail: (1) the products sold by that company comply with ethical and social requirements; (2) the company has an acknowledged commitment to protect consumer rights and interests. To test these hypotheses, we conducted a survey among the clients of retail chains offering Fair Trade products. The results show that socially oriented companies can successfully leverage their reputation to market products with high symbolic values. | ||
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| STD | 0 | 0 | |a Corporate social responsibility,Responsabilità sociale d'impresa,Responsabilità sociale d'impresa,Trust |
| STF | 0 | 0 | |a 企業社會責任,托拉斯 |
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| STH | 0 | 0 | |a Trust,Траст,Корпоративная социальная ответственность |
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