RT Article
T1 The Missing Link Between Corporate Social Responsibility and Consumer Trust: The Case of Fair Trade Products
JF Journal of business ethics
VO 84
IS 1
SP 1
OP 15
A1 Castaldo, Sandro
A1 Perrini, Francesco
A1 Misani, Nicola
A1 Tencati, Antonio
LA English
PB Springer Science + Business Media B. V
YR 2009
UL https://www.ixtheo.de/Record/1785632485
AB This paper investigates the link between the consumer perception that a company is socially oriented and the consumer intention to buy products marketed by that company. We suggest that this link exists when at least two conditions prevail: (1) the products sold by that company comply with ethical and social requirements; (2) the company has an acknowledged commitment to protect consumer rights and interests. To test these hypotheses, we conducted a survey among the clients of retail chains offering Fair Trade products. The results show that socially oriented companies can successfully leverage their reputation to market products with high symbolic values.
K1 Trust
K1 Structural equation models
K1 Retail
K1 Fair Trade
K1 Corporate Social Responsibility
K1 Consumer behavior
DO 10.1007/s10551-008-9669-4