The Missing Link Between Corporate Social Responsibility and Consumer Trust: The Case of Fair Trade Products
This paper investigates the link between the consumer perception that a company is socially oriented and the consumer intention to buy products marketed by that company. We suggest that this link exists when at least two conditions prevail: (1) the products sold by that company comply with ethical a...
Authors: | ; ; ; |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Springer Science + Business Media B. V
2009
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In: |
Journal of business ethics
Year: 2009, Volume: 84, Issue: 1, Pages: 1-15 |
Further subjects: | B
Retail
B Corporate social responsibility B Consumer behavior B Structural equation models B Fair Trade B Trust |
Online Access: |
Presumably Free Access Volltext (JSTOR) Volltext (lizenzpflichtig) |