The Missing Link Between Corporate Social Responsibility and Consumer Trust: The Case of Fair Trade Products
This paper investigates the link between the consumer perception that a company is socially oriented and the consumer intention to buy products marketed by that company. We suggest that this link exists when at least two conditions prevail: (1) the products sold by that company comply with ethical a...
| VerfasserInnen: | ; ; ; |
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| Medienart: | Elektronisch Aufsatz |
| Sprache: | Englisch |
| Verfügbarkeit prüfen: | HBZ Gateway |
| Journals Online & Print: | Lade...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Veröffentlicht: |
Springer Science + Business Media B. V
2009
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| In: |
Journal of business ethics
Jahr: 2009, Band: 84, Heft: 1, Seiten: 1-15 |
| weitere Schlagwörter: | B
Retail
B Consumer behavior B Corporate Social Responsibility B Structural equation models B Fair Trade B Trust |
| Online Zugang: |
Vermutlich kostenfreier Zugang Volltext (JSTOR) Volltext (lizenzpflichtig) |
| Zusammenfassung: | This paper investigates the link between the consumer perception that a company is socially oriented and the consumer intention to buy products marketed by that company. We suggest that this link exists when at least two conditions prevail: (1) the products sold by that company comply with ethical and social requirements; (2) the company has an acknowledged commitment to protect consumer rights and interests. To test these hypotheses, we conducted a survey among the clients of retail chains offering Fair Trade products. The results show that socially oriented companies can successfully leverage their reputation to market products with high symbolic values. |
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| ISSN: | 1573-0697 |
| Enthält: | Enthalten in: Journal of business ethics
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| Persistent identifiers: | DOI: 10.1007/s10551-008-9669-4 |