“Too Good to be True!”. The Effectiveness of CSR History in Countering Negative Publicity

Corporate crises call for effective communication to shelter or restore a company’s reputation. The use of corporate social responsibility (CSR) claims may provide an effective tool to counter the negative impact of a crisis, but knowledge about its effectiveness is scarce and lacking in studies tha...

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Bibliographic Details
Authors: Vanhamme, Joëlle (Author) ; Grobben, Bas (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2008
In: Journal of business ethics
Year: 2008, Volume: 85, Issue: 2, Pages: 273
Further subjects:B negative publicity
B Reputation
B Skepticism
B crisis communication
B CSR history
Online Access: Volltext (lizenzpflichtig)

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