RT Article
T1 “Too Good to be True!”. The Effectiveness of CSR History in Countering Negative Publicity
JF Journal of business ethics
VO 85
IS 2
SP 273
OP 273
A1 Vanhamme, Joëlle
A1 Grobben, Bas
LA English
PB Springer Science + Business Media B. V
YR 2008
UL https://www.ixtheo.de/Record/1785633406
AB Corporate crises call for effective communication to shelter or restore a company’s reputation. The use of corporate social responsibility (CSR) claims may provide an effective tool to counter the negative impact of a crisis, but knowledge about its effectiveness is scarce and lacking in studies that consider CSR communication during crises. To help fill this gap, this study investigates whether the length of company’s involvement in CSR matters when it uses CSR claims in its crisis communication as a means to counter negative publicity. The use of CSR claims in crisis communication is more effective for companies with a long CSR history than for those with a short CSR history, and consumer skepticism about claims lies at the heart of this phenomenon.
K1 Reputation
K1 Skepticism
K1 negative publicity
K1 CSR history
K1 crisis communication
DO 10.1007/s10551-008-9731-2